Privacy Policy

Effective Date: December 15, 2025

Pennate (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, store, and share information across our websites, digital tools, applications, and related services (collectively, the “Services”).

This policy applies to visitors, users, and customers who interact with Pennate through our website at https://pennate-group.com, inquiry forms, and our digital tools, including GardenSwipe and GardenSketch.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily submit when you:

  • Complete a contact or inquiry form
  • Request consultation or project information
  • Use our digital tools or applications
  • Communicate with us directly

This information may include:

  • Name
  • Email address
  • Phone number
  • Physical address
  • Project details or messages

Information Collected Through Digital Tools

When you use tools such as GardenSwipe or GardenSketch, we may collect non-identifying usage data, preferences, selections, and interaction patterns related to landscape design, plant choices, and feature usage.

Unless explicitly stated otherwise, these tools are designed to collect data in a way that does not require the disclosure of personally identifiable information.

Automatically Collected Information

When you access our Services, we may automatically collect limited technical information, including:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent
  • Interaction data and referral source

This data is used for analytics, performance monitoring, and service improvement.

2. How We Use Information

We use collected information to:

  • Respond to inquiries and requests
  • Evaluate project fit and next steps
  • Operate, maintain, and improve our Services
  • Analyze usage trends and preferences
  • Develop and refine digital tools and offerings

We do not use inquiry submissions for automated marketing campaigns unless you explicitly opt in.

3. Aggregate and Anonymized Data

We may aggregate and anonymize information collected through our Services, including data from GardenSwipe and GardenSketch, so that it can no longer be used to identify any individual.

Aggregated or anonymized data may be used for research, analytics, benchmarking, reporting, product development, or commercial purposes, including sharing or selling such data to third parties.

We do not sell personally identifiable information, such as names, email addresses, phone numbers, or physical addresses.

4. Data Storage and Security

Information is stored securely within our internal systems and is accessible only to authorized personnel. We use reasonable administrative, technical, and organizational safeguards to protect information from unauthorized access, disclosure, or misuse.

5. Sharing of Information

We do not sell or rent personal information. We may share information only:

  • With service providers that support our operations
  • With contractors or consultants involved in a specific project
  • To comply with legal obligations or lawful requests

6. Cookies and Tracking Technologies

We use cookies and similar technologies to support core functionality and understand how our Services are used. You may control cookies through your browser settings.

7. Your Rights and Choices

You may request access to, correction of, or deletion of your personal information by contacting us at info@pennate-group.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.