Effective Date: January 1, 2026
Pennate (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, store, and share information across our websites, digital tools, mobile applications, and related services (collectively, the “Services”).
This policy applies to visitors, users, and customers who interact with Pennate through our website at https://pennate-group.com, inquiry forms, and our digital tools and applications, including Stock by Pennate and Pennate Canvas (and any successor or renamed tools).
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily submit when you:
- Complete a contact or inquiry form
- Request consultation or project information
- Create or use features within our digital tools or applications
- Communicate with us directly
This information may include:
- Name
- Email address
- Phone number
- Physical address
- ZIP code or general location information
- Project details, preferences, or messages
1.2 Information Collected Through Digital Tools
When you use tools such as Stock by Pennate or Pennate Canvas, we may collect non-identifying usage data, preferences, selections, and interaction patterns related to landscape planning, plant selection, visualization, and feature usage.
This information may also include general demographic or geographic indicators, such as ZIP code, region, climate zone, or age range, when voluntarily provided. Such information reflects how users identify their general location or context (for example, “home region”) and is not intended to identify precise location or track device movement.
Unless explicitly stated otherwise, our digital tools and applications are designed to function without requiring the disclosure of personally identifiable information.
1.3 Mobile Applications
Pennate may offer mobile applications, including iOS and Android applications, that provide access to certain Services, tools, or features.
When you use a Pennate mobile application, we may collect information similar to that collected through our website and digital tools, including usage data, feature interactions, preferences, selections, and general device information.
Mobile application data is used to support app functionality, improve performance, analyze usage trends, and develop new features. Pennate mobile applications are not designed to collect precise real-time location data unless explicitly disclosed.
1.4 Automatically Collected Information
When you access our Services, we may automatically collect limited technical information, including:
- IP address
- Browser type and device information
- Pages viewed and time spent
- Interaction data and referral source
This information is used for analytics, performance monitoring, security, and service improvement.
2. How We Use Information
We use collected information to:
- Respond to inquiries and requests
- Evaluate project fit and next steps
- Operate, maintain, and improve our Services
- Analyze usage trends and preferences
- Develop and refine digital tools and offerings
- Identify regional, climatic, and preference-based trends to improve plant recommendations and planning tools
We do not use inquiry submissions for automated marketing campaigns unless you explicitly opt in.
3. Aggregate and Anonymized Data
We may aggregate and anonymize information collected through our Services, including data from Stock by Pennate and Pennate Canvas, so that it can no longer be used to identify any individual.
Aggregated or anonymized data does not include information that can reasonably be used to identify an individual or device.
Aggregated or anonymized data may be used for research, analytics, benchmarking, reporting, product development, or commercial purposes, including sharing or selling such data to third parties.
We do not sell personally identifiable information, such as names, email addresses, phone numbers, or physical addresses.
4. Data Storage and Security
Information is stored within Pennate systems or with trusted service providers and is accessible only to authorized personnel. We use reasonable administrative, technical, and organizational safeguards to protect information from unauthorized access, disclosure, or misuse.
5. Sharing of Information
We do not sell or rent personal information. We may share information only:
- With service providers that support our operations
- With contractors or consultants involved in a specific project
- To comply with legal obligations or lawful requests
6. Cookies and Tracking Technologies
We use cookies and similar technologies to support core site functionality, maintain user sessions, preserve shopping cart contents, enhance security, and understand how our Services are used. These technologies help ensure the site operates reliably and efficiently.
Cookies used on this site are primarily functional or performance-based. Pennate does not use cookies for behavioral advertising, cross-site tracking, or the sale of personal information.
Additional information about the types of cookies used and how they function is available in our Cookies Policy.
You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features, including shopping cart persistence and account-related functionality.
7. Your Rights and Choices
You may request access to, correction of, or deletion of your personal information associated with our Services or mobile applications by contacting us at info@pennate-group.com.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.